Built. Not Bought.

12-Week Challenge

Why This Challenge is Different

Built, Not Bought

No shortcuts. No gimmicks. Just 12 weeks of focused, intentional work that shapes your body from the inside out — and ends with a photoshoot on a boat to prove it.

Booty & Back, On Purpose

This challenge is laser-focused on two of the most requested goals: growing the booty and building a stronger, sculpted back. Every class, every week — designed with that hourglass shape in mind.

For Every Level

Whether you’re brand new to strength training or you’ve been at it for a while and want a focused push — this challenge meets you where you are and takes you further than you thought possible.

What You Get

Dedicated challenge class schedule with multiple time slots daily
Full access to all B Fitness group classes (Pilates, Yoga, Barre, Bootcamp & more)
Open gym access to train on your own schedule
Nutrition guidance & support to fuel your results
Daily trainer access + accountability — you won't be doing this alone
Private online community via Discord
End-of-challenge lake day photoshoot on August 29th

(photographer included)

Challenge Class Schedule

Day	Times
Monday	6:00 AM, 5:30 PM
Tuesday	5:30 PM, 6:30 PM
Wednesday	9:00 AM, 5:15 PM
Thursday	6:30 PM
Friday	9:30 AM, 5:30 PM
Saturday	9:00 AM
Sunday	11:00 AM

Grand Finale

After 12 weeks of building, you'll celebrate everything you earned with a lake day photoshoot on August 29th:

Note: Hair and makeup are not included — plan accordingly so you feel your best!

Because results this real deserve to be remembered.

Who This is For

Women who are ready to stop waiting and start building
Beginners looking for structure, guidance, and a clear focus
Experienced lifters who want a targeted booty & back program
Anyone who wants to show up to a boat in August feeling like a different woman
You — if you're done watching other people transform and you're ready to be next

Mandatory Orientation

You must attend orientation to officially start the challenge.

Sunday, June 14th at 10:00 AM

At orientation, you will:

Investment

$650

Non- Members

Payment options available through Affirm

$499

Current Members

Zelle Brandie payment or pay 4 via Venmo below

FAQS

Do I have to be in shape to start?

Not at all. This challenge is specifically designed for beginners and women who want to focus on building — not compete, not compare. You’ll have guidance and support every step of the way.

What is the photoshoot like?

It’s a lake day experience on a boat on August 29th. A professional photographer will be there to capture your results. Hair and makeup are not included — plan for those separately so you feel your absolute best.

Is this only about booty and back?

The training focus is booty and back — but you’ll still have access to all B Fitness group classes and open gym throughout the 12 weeks.

Can I still join if I'm already a member?

Yes! Members pay $75/month via the monthly payment link, or can pay via Zelle/Venmo (note the $200 processing fee applies to those payment methods).

What if I can't make orientation?

Orientation on June 14th at 10:00 AM is mandatory — it’s where you receive your workbook, meet the team, and get set up for success. If you have a conflict, reach out to us immediately.

What happens after I sign up?

We’ll get you into Discord, confirm your orientation details, and make sure you’re ready to go before June 15th.